CULTURAL SIGNALS ⟶ BRAND SYSTEMS
Fractional CMO and integrated marketing leader for founder-led consumer brands.
01 / WHAT ALCHMY SOLVES
BRAND
POSITIONING, NARRATIVE AND STRATEGIC CLARITY.
GO-TO-MARKET
INTEGRATED CAMPAIGN AND ANNUAL MARKETING ARCHITECTURE.
AUDIENCE
CULTURAL INTELLIGENCE, AUDIENCE PRIORITIZATION AND RELEVANCE.
SYSTEMS
OPERATING STRUCTURES, WORKFLOWS AND MEASUREMENT THAT MAKE STRATEGY REPEATABLE.
02 / SELECTED WORK
STRATEGY IN PRACTICE.
Selected work demonstrating cultural repositioning, integrated go-to-market thinking and connected marketing systems.
BILLIONAIRE BOYS CLUB + ICECREAMCULTURAL REPOSITIONING + INTEGRATED MARKETING SYSTEMBRAND / GO-TO-MARKET / SYSTEMS
KEYS SOULCARE INTEGRATED MARKETING RESET AUDIENCE / CREATOR / SYSTEMS
NEW YORK YANKEES × BILLIONAIRE BOYS CLUB CULTURAL COLLABORATION + INTEGRATED LAUNCH PARTNERSHIPS / GO-TO-MARKET / EXPERIENCE
03 / founder
Hillary Alexandre
FOUNDER + PRINCIPAL ALCHMY CONSULTING + MANAGEMENT
Hillary Alexandre is a fractional CMO and integrated marketing leader with more than a decade inside culture-driven fashion, streetwear, beauty and wellness brands.
She works with founders to sharpen what the brand stands for, who it needs to matter to, how it goes to market and what the team needs to deliver it consistently.
04 / CONTACT
alchmy works with
Founders of culturally-forward consumer brands at a meaningful point of change: a launch, a reset, a new stage of growth.
The challenge doesn't need to be fully defined before you reach out. It should matter enough to need senior attention.